Case Study 2

With a boom of streetwear in culture and many high fashion brands incorporating elements of streetwear into their collections, Moonstone wanted to seize the opportunity to create streetwear inspired fashion jewelry and accessories. The problem was creating a brand identity for a niche that hasn’t been established yet. The target market was identifiable but Moonstone needed to know how to reach them. Through our content strategy and product positioning our team was able to launch their brand, and get their content out to their audience effectively.